Amazon Analysis Report - 1016 Words

Executive Summary Amazon.com is a Fortune 500 company that has revolutionized the retail industry. In recent years, Amazon has faced increased competition in the highly competitive online retail space as competitors invested heavily in their online storefronts and infrastructure. Positioned in a highly fragmented industry, Amazon must find solutions that can sustain its long term profitability and maintain its market share. To that end, Amazon should grow the Amazon Prime membership base and expand on its media and mobile offerings. While Amazon faces many issues in a rapidly changing economic, political and global environment, this paper will focus on how Amazon can increase loyalty among its customers and continue to differentiate†¦show more content†¦This year has seen several aggressive moves among competitors, including Target’s banishment of Amazon products, such as the Kindle ereader, from its shelves in May. Wal-Mart followed suit in September. In November of this year, Target also announced the launch of six collections that would be offered exclusively online at Target.com, an initiative designed specifically to draw consumers to its online shopping experience. In concert with high rivalry in the industry, the ecommerce industry has seen large brick-and-mortar retailers making moves to catch up with Amazon. Amazon came to dominate the ecommerce industry through technology, innovation, a laser focus on customer experience and efficient operations. The company had a first mover advantage, but today, as traditional retailers look at growth in the ecommerce market and see it beginning to chip away at traditional retail’s share of the overall market (Exhibit 3), these companies are making moves to further increase their own sophistication. In October, Best Buy brought in former Expedia president, Scott Durschlag, to head its ecommerce business and to â€Å"boost its online transformation.† In 2011, Wal-Mart acquired Koomix, hoping to apply â€Å"artificial intelligence to commerce.† It also hired the well-regarded Silicon Valley engineer who was instrumental in the development of eBay’s infrastructure as its Chie f Technological Officer. Wal-Mart and eBay both announced this fall that theyShow MoreRelatedAmazons Value Chain Analysis1620 Words   |  7 PagesValue Chain Analysis In the 1990s, Amazon (Amazon.com) introduced a new business model for entrepreneurs choosing to use the Web as its place of business rather than the traditional brick and mortar companies. Amazon’s e-business and e-commerce business models generated significant revenue for the company and resulted in creating an effective and sustainable competitive advantage for the online retailer. â€Å"Amazon was one of the early movers to recognize the opportunity in both e-commerce and cloudRead MoreAmazon s Customer Centric Company1723 Words   |  7 PagesAmazon is a company, whose vision statement is, â€Å"Our vision is to be earth s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.†(Forbes, 2012) A key element of this statement is â€Å"customer centric† this phrase states that Amazon is committed to social responsibility on all levels including the environment. Amazon has gone to great lengths to be the world’s best company in customer service and to make online shoppingRead MoreComparative Analysis Problem For Amazon1071 Words   |  5 Pages Comparative Analysis Problem: Amazon.com, Inc. vs. Wal-Mart Stores, Inc. Norbie Lara October 17, 2017 ACC/290 Scott Woodward Comparative Analysis Problem: Amazon.com, Inc. vs. Wal-Mart Stores The Inventory turnover is the ratio that will shows how many different times in a year, that the business convert’s it’s inventory into sales. When doing inventory for a business it ensures to make sure that there is enough inventory that will contrast to the amount of sales and the levels thatRead MoreAmazon in the Year 2000918 Words   |  4 PagesAssignment 3 Amazon.com in the year 2000 Syed T.A Zaidi 100285122 BUSI 3150 Financial Statement Analysis Prof. Jane Bowen March 14th, 2011 Long Term Viability of Amazon Amazon had a significant vision in terms of its long-term viability. This vision consisted of many strategies that allowed them to operate efficiently and effectively. Amazon primarily raised profits by the means of developing strong brand equity on a global scale, developing direct relationship with wholesalers allowing themRead MoreMarketing Analysis Of Amazon.com, Inc.1589 Words   |  7 PagesMarketing Analysis of Amazon.com Company Overview Jeff Benzo founded Amazon.com, Inc., simply known as Amazon in 1994 in Bellevue, Washington. Benzo started the company with the name of â€Å"Cadabra† on July 5, 1994 and a year later in 1995 changed the name of the company to what it is now, Amazon. The reason Benzo picked the word Amazon to name his company after was because he knew the Amazon river was special and unique just like he wanted his company to be, not only that but he knew the Amazon river wasRead MoreAnalyzing Amazons Strategy Will Identify Internal And External Forces That Amazon1640 Words   |  7 Pagesexternal forces that Amazon must consider when deciding how to navigate the online market. Conducting both internal and external analyses is vital to the survival of any business, let alone the first online retailer. To accomplish this, looking at Amazon’s past behaviors, as well as conducting a PESTEL analysis, analyzing Porter’s Five Forces, and a SWOT Analysis as it pertains to Amazon will give further clarity on their position in the e-commerce market. Although initially, Amazon was an online bookRead MoreMarketing Plan For Amazon s Marketing Strategy1636 Words   |  7 Pagesservices. This paper will successfully create and present a marketing campaign for Amazon. According to Amazon (n.d.), most people do not realize that Amazon, one of the world’s leading online retailers, was founded 20 years ago in 1994. Most people believe that Amazon had success since day one, but in fact the company has overcome many bumps in the road to reach the success it is at now. In the beginning, Amazon focused on selling books, but now the company sells a wide range of products from foodRead MoreSwot Analysis : Walmart And Amazon1149 Words   |  5 PagesIntroduction Walmart and Amazon have become global, household names in the US and for good reason: both of these companies have revolutionized the way in which we shop. Amazon offers a convenient experience, and an ever-expanding selection of products whereas Walmart has a wide network of store locations and famously low prices. As investments, these companies highlight the dichotomous nature of the retail industry – brick-and-mortar vs e-commerce; high growth vs steady growth; US vs International;Read MoreMarketing Pl Amazon s Marketing Strategy1328 Words   |  6 PagesMarketing Plan: Amazon 1. Executive summary Amazon’s focus is on their customers. This marketing plan illustrates how Amazon uses its spirit of innovation and technology, and dedication to all its customers to become a leader in its market. Amazon has many different customers. They can be their consumers or shoppers, sellers, content creators, and or developers. Amazon has many different product offerings and services that set it apart from many of its competitors. This marketing plan illustratesRead MoreA Disruptive Innovation At The Start1683 Words   |  7 PagesEstablished firms like, Facebook, Google, Netflix or Amazon are seen as a new generation of companies that were created to understand the disruptive principles in order to adapt to new emerging markets and structured to respond to change differently. The analysis of this report, with focus on the established firm Amazon and how it disrupts the market in order to reach future success. Amazon was lunched in 1995 as the â€Å"world’s largest bookstore.† Later on, Amazon branched out of books and by 2015, it was