MARKETING Essay Example | Topics and Well Written Essays - 500 words

MARKETING - Essay Example Conformity may engender a force that in itself threatens to destroy the essence of competition. For competition requires the creation of differential advantage. But competing institutions have a tendency to become alike and to imitate each other, and thereby eradicate the differences that comprise the essence of competition The main opportunities are reduced prices and increased international operations, improved service quality and low barriers to trade. Thus, the main threat is negative publicity and critique of fast food industry and obesity problems caused by restaurants like MacDonald’s (Macdonald’s Home Page 2009). Modern technology is the necessary and sufficient condition for the creation of mass culture. Our society with its mass culture emphasizes higher standards of living and expanding expectations. But this massification has been assailed. Ours has been termed the homogenized, Philistine society. The mass media, television, movies, newspapers, and magazines, which are among the tools of market communication, have been proclaimed the purveyors of a mass culture that has a relatively low common denominator. The tendency to conformity is tempered by dynamism and change. Marketing analysts should be well aware of the significance of sociological factors; they have been described as socio-graphics. Predictions of them give indications of the dimensions of future markets. 2. VALS typology is an interesting and useful tool to analyze customer-based strategies and evaluate their strengths and drawbacks. Thus, this typology is not accurate and objective as it describes only eight types of buyers and market segments. Buyer behavior is more complex that it is described by VALS typology. Economists and marketing people seem to have differing perspectives on the value of life-style concepts and findings. In most economic studies (although these are exceptions), the life style of a

Communication 207- Literature Review Assignment , Relational dialects Essay

Communication 207- Literature Review Assignment , Relational dialects - Essay Example This paper endeavors to understand the meaning and use of relational dialectics theory by examining various print and online literatures. People use various communication approaches to deal with opposing and contradictory forces inherent in interpersonal relationships (Prentice, 2009). According to Prentice (2009), relational dialectics provide insights into the process that people go through as they socialize with new comers. Various dialectical tensions have been identified. According to Baxter (2004), these tensions occur along specific internal dimensions of a relationship, such as autonomy-closeness, openness-closedness, and predictability-novelty. External and internal dialectics may occur in a myriad of different combinations (Baxter, 2004). Thus, various researchers have re-conceptualized relational dialectics as knot of contradictions; overlapping centripetal and centrifugal forces that are interrelated rather than existing as simple binary oppositions (Baxter, 2004). This paper is based on the communication paradigm of interruptive social science theory. According to Suter and West (2011), relational theories’ abstract and intimidating nature compromises students’ ability to comprehend the importance of their immediate relationships. Relational theories, including rational dialectics, provides students with perspectives to examine and constructively make use of lived experiences such as those with their roommates, lovers, friends and family members. Suter and West (2011) sought to evaluate the disconnect between theory and experience. Most importantly, the researchers aimed at valuating students’ uneasiness in retention and use of relational theories. The researchers argue connection-retention and application determine the success of students, and are influenced by active teaching techniques and classroom settings that encourage student motivation