Civil Rights Campaign During the Years 1945-57 Essay Example for Free

Civil Rights Campaign During the Years 1945-57 Essay There were many factors which contributed to the eventual success of the Civil Rights Movement during the years 1945- 57, a key example being the campaigns and peaceful protests of the NAACP which worked through the Supreme Court in the U. S. to tackle â€Å"de jure† discrimination. The group’s membership grew from 50,000 to 450,000 by 1945 and was the largest civil rights organisation at the time. Overall, the group had significant success in the years 1945- 57. However, the work of the NAACP alone was not solely responsible for the success of the Civil Rights campaign and other factors which contributed to this include, the influence of key figures such as Martin Luther King and the actions of the Federal Government, including both Congress, the Supreme Court and Presidents, the work of other known civil rights groups and the second World War, which alongside the NAACP, influenced black Americans awareness. It cannot be denied that the actions of the Civil Rights campaigning group, the NAACP, played a significant role in addressing â€Å"de jure† discrimination in particular before Martin Luther King was on the scene. The group supported Black Americans through the Supreme Court rulings in attempts to put an end to â€Å"de jure† discrimination. A significant example of how the NAACP was successful is the case of Brown V. Board of Education 2 in 1955; although successful during the first Brown case in 1954, the judgement of desegregating public schools was not enforced leading to the Brown case 2 which did successfully enforce the ruling. The judgement overruled the Plessy V Ferguson case of 1896 which allowed Jim Crow Laws. Plessy V. Ferguson was essentially the beginning of the ‘separate but equal’ ideology. Although a success in terms of â€Å"de jure† discrimination, it is important to remember that the NAACP did not deal with â€Å"de facto† discrimination, something which did hold the desegregation of public schools back in the first Brown case. Another key example of how the NAACP was successful is the case of Morgan V. Virginia in 1946 in which the group tried to put an end to segregation on public transport. As a whole, the NAACP did play a significant role in the progress towards improving the status of black Americans as it not only presented black Americans as united but also built up a positive representation of the minorities through their peaceful protests and campaigns. However, if there was to be any criticism of the NAACP, it would be their neglect of addressing â€Å"de facto† discrimination. Although the de jure victories were a success, they could not fully be successful as on some occasions, they could not be fully enforced due to the hostility of Southern White Americans in particular. A key example of this is the radical group the Ku Klux Klan who opposed African Americans violently and attempted to prevent Black Americans from making de fact and de jure change by intimidating them and subjecting them to extreme racial discrimination. It is also important to remember that although the NAACP was successful with the majority of their campaigns, it was ultimately down to the rulings of the Supreme Court to ensure that the judgements were passed. In terms of the Federal government, the extent of their influence during the years 1945- 55 is questionable as Congress in particular opposed most essentially positive developments put forward. For example, when Truman put forward his document, ‘To Secure These Rights’ which included an anti- lynching policy and voting rights for black Americans, congress denounced the document. However, Truman did have some positive contributions towards the Civil Rights Movement, for example, he did desegregate the armed forces something which Congress had no influence over. Although a positive development, it can be argued that Truman was not persistent enough to pursue trying to bring about racial equality. Unlike Truman, who appeared to favour the Civil Rights campaign, Eisenhower seemed less supportive of the movement. Nonetheless, he did enforce integration of a public school in1957 during the Little Rock campaign and towards the end of his Presidency he did enforce the Civil Rights Act of 1957 which focused on the voting rights of African Americans. Looking at the influence the Second World War had on black Americans, it cannot be denied that it did affect the Civil Rights campaign significantly. During the war, the U. S. needed the support the black community. As a result, the Fair Employment Practices Commission was set up to ensure that black Americans received fair treatment in government hiring. However, although on the service this seems like a success for the progress of the Civil Rights campaign, its success was limited as only a small number of black Americans were actually employed in the government. However, the war did increase prosperity amongst the Black community as many did have some form of employment. The involvement of black Americans fighting in the war also meant that many travelled abroad and became increasingly aware of the discrimination they were exposed to back in the U. S. The fact that the Second World War was about freedom and the U. S. were fighting to stop the persecution of minorities, in particular Jews, almost made the U. S. look like hypocrites as they themselves were actively discriminating against ethnic minorities. Overall, the impact of the Second World War is undeniable as it was also responsible for many black Americans migrating from the South to the North in order to find employment after 1945. This migration led to large tensions in Northern Ghetto’s and widespread riots which did bring about negative opinions of the black community and the civil rights campaign. It cannot be denied however, that the increase in Black consciousness did help the NAACP as it increased membership and support for the civil rights campaign. Probably the most well known and essentially influential figure involved in the Civil Rights campaign is Martin Luther King. Although he did not become largely involved in the campaign until 1955 during the Montgomery Bus boycott which did lead to the NAACP’s court case, Browder V.  Gayle, ruling segregation on buses illegal, King was successful in providing the Black communities with a political voice and building up widespread awareness through the media, something which helped to gain the civil rights movement more sympathy from White Americans, particularly in the North. King also founded the SCLC in 1957 which also helped contributed to the movement. However, during the early years of the campaign the NAACP can be seen as the most successful organisation in campaigning towards improving the status of Black Americans in the U. S. In conclusion, I believe that the NAACP was largely responsible for the success of the Civil Rights campaign in the years 1945- 57. However, I also believe that the group would not have been as successful in fighting de jure discrimination in the U. S. if it wasn’t for the actions of the Federal Government, in particularly the Supreme Court and the Presidents as these were essentially the ones responsible for the enforcing change. I also believe that the Second World War is also responsible, to some extent, in increasing awareness amongst the Black community which essentially led to increased popularity for the NAACP and its success.

Ethical Concepts in the Provision of Nursing Care

Ethical Concepts in the Provision of Nursing Care The nursing process is more than a method that nurses use to diagnose and treat actual and potential health problems. The American Nurses Association (ANA) Standards of Nursing Practice provides a basis for practice and recognition of the patient; in addition, nurses also must adhere to the professions ethical code as well. Nurses are committed to respect human beings with an unbiased approach of care to differences socially, economically, culturally, racially, and other human attributes (Saucier, 2005, p. 80). It is the responsibility of the professional nurse to engrain ethics as an essential part of the foundation of nursing. The International Council for Nurses (ICN) identifies that the need for nursing is universal and that nurses have four fundamental responsibilities: to promote health, prevent illness, restore health, and alleviate suffering (Tomey, 2004, p. 75). From the beginning of nursing Florence Nightingale stated it so eloquently in the original Nightingale Pledge: I will do all in my power to maintain and elevate the standard of my profession and will hold in confidence all personal matters committed to my keeping and all family affairs coming to my knowledge in the practice of my calling (Nightingale, 1893, para. 1) Ethical issues that are challenging for nurses in everyday practice and nurses continue to find it difficult to practice with moral integrity and as moral agents given the many difficult ethical challenges they encounter in the healthcare system. Confidentiality The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was originally created to ensure the privacy of individuals and it holds those individuals accountable that might acquire sensitive information in regards to medical records (Garrett, Baillie, Garrett, 2010, p. 117). However, there are also some gray areas where a nurse is often not sure whether the information that is being handed out is acceptable, or whether the person that is asking for the information is authorized to have it. When these kinds of situations take place, confusion can arise and it can make it difficult for nurses to do the job properly without fear of retaliation. Not only is confidentiality an ethical issue, but a legal requirement. In chapter five, Principles of Confidentiality and Truthfulness, the terms obligation and secrets was used. Having the understanding and knowing the difference between the types of secrets and an awareness of harm or possible harm to the patient, family, or profession is key. This information is directly related to the Nursing Scope and Standards of Practice, Standard 12. Ethics, The registered nurse integrates ethical provisions in all areas of practice. The measurement criteria for the registered nurse state: Maintains patient confidentiality within legal and regulatory parameters, maintains a therapeutic and professional patient-nurse relationship with appropriate professional boundaries, and uses Code of Ethics for Nurses with Interpretive Statements to guide practice (American Nurses Association [ANA], 2004, p. 39). Specifically, ethic 3.2 Confidentiality, that is encompassed in the standard that states the nurse promotes, advocates for, and strives to protect the health, safety , and rights of the patient (American Nurses Association [ANA], 2001, p. 12). Trust and well-being of the patient are key in the area of confidentiality; keeping in mind, that when working within a multi-disciplinary team, the nurse must only share relevant information on a need to know bases. As an example, the emergency room nurses cousin was admitted to the emergency room during the shift at the hospital. He is in critical condition. The nurses mother is very concerned about him, but she has not been able to reach the nurses aunt and uncle. The nurse is aware of the cousins condition. With the standards and ethics does she tell her mom? No, this is probably the hardest of situations, but the nurse must not tell. She must not even let on that she has any information. Instead, encourage her mother to keep calling your aunt. The nurse might even see if her aunt is at the hospital and arrange for her to call mom. Even doctors can only release information to the immediate family-in this case, the cousins parents. It is up to the aunt and uncle to inform the rest of the family. That way, they can determine how much information family members should have. Maintaining confidentiality is an important aspect of professional behavior. It is essential that a nurse safeguard the patients right to privacy by carefully protecting information of a sensitive, private nature. Sharing personal information or gossiping about others violates nursing ethical codes and practice standards. It sends a message that the nurse cannot be trusted and damages interpersonal relationships. Informed consent Nurses are obligated to tell all patients, regardless of whether or not they are capable or incapable of giving consent, about the care or treatments before it is given. Nurses are obligated to assist patients understand the nature of their health problems and assist them to receive the information and support they need to make informed decisions. A key principle studied in chapter two, Principles of Autonomy and Informed Consent, that all medical care requires the consent of the patient (or someone who is authorized to consent for the patient) before the care plan is carried out. An assumption is made that informed consent recognizes that a patient needs to know about a procedure, surgery, or treatment, before they decide to have it. Standard 14.Resource Utilization in the ANA Scope and Standards of Practice explicitly denotes that nurses should assists the patient and family in becoming informed consumers about options, costs, risks, and benefits of treatment and care. Informed con sent may have a multitude of legal ramifications, but its core and most controversial function lies in the idea of patients actually participating in medical decision making. It may be at this point that the physician (or autonomist) and the nurse most tend to butt heads. Fortunately for nurses there is Ethics Code 1.4. The concept of informed consent is fundamental to the delivery of health care. The nurses responsibility is vital in ensuring that patients are fully informed and understand their options; each nurse has an obligation to be knowledgeable about the moral and legal rights of all patients to self-determination (ANA, 2001, p. 8). Informed consent is more than just signing a paper, is specific patient right. An example case of a patient with angina who was considered for a coronary bypass surgery demonstrates the issue of informed consent. Ethical and legal aspects of achieving consent must be considered. Physicians may have personal biases, which may lead to coerced consent, or may overwhelm the patient with information on potential complications of a proposed procedure. Patient preconceived notion or misinformation may lead to misunderstood consent. The patients request to put back the decision to the physician raises the question of whether such requested paternalism violates patient self-determination and invalidates consent or is it an exercise of the patients right to have his physician decides (Garrett et al., 2010, p. 32)? Quality and safety Providing basic nursing care for the individual patient is an important nursing value supported by professional mandates and by codes of nursing ethics. Referring again to Standard 14.Resouce Utilization that states, the registered nurse considers factors related to safety, effectiveness, cost, and impact on practice in the planning and delivery of nursing services (ANA, 2004, p. 42). It is easy to tie the concept directly from the ANA standards of performance to the nursing code of ethics 8 that states the nursing profession is committed to promoting health, welfare, and safety of all people (ANA, 2001, p. 23). In reading from chapter six, there was discussion that quality care can be achieved by high tech equipment, credentialing, licensing, skill, knowledge, and protocols; however, a key point in judging quality stated professions lead the effort to enhance and protect quality in the professions (Garrett et al., 2010, p. 134). If employment conditions, agency regulations, or hospi tal policies create undesirable working conditions that limit the quality of nursing care that can be provided, nurses become concerned. Since nurses value quality of patient care, they also value those conditions that allow quality patient care. When nurses attempt to balance the value of quality of patient care with issues involving their quality of life the action of a possible strike may come into question. While the nurses value being able to guarantee high quality care they may realize in the short term many patients may not receive the highest of quality care while a strike is in effect. When putting ethical decisions first, nurses should work through their professional organizations and promote positive mechanisms for negotiations with employers. If nurses can gain responsibility for, and control over, the quality of care delivered, they will have gained great benefit for the health of the community. Conclusion If not nurses, who will advocate for the chronically ill (both young and old), the under and uninsured, and the most vulnerable with complex health needs? Who will question the rightness or wrongness of aggressive care, technological advancements, and determinations of quality of life? Who will address patient concerns related to informed consent, surrogate decision-making, and the risks and benefits of treatment or research? And who will challenge ineffective or inefficient nursing, physician, and administrative leadership standards and styles that underestimate the significance of ethical problems on patient outcomes and nurse productivity and retention? These philosophical questions are at the core of our deeply held values and beliefs about who we are as a discipline. Without adequate ethical knowledge and competence; however, it is difficult to bring together nursing on central ethical concepts in the provision of nursing care. The nurse, as a patient advocate presents difficult challenges; however, the key principles of ethics will allow all nurses to persevere in understanding the scope and limits of their professional responsibilities.

The Truth about Single- Sex Schooling Essay -- Argumentative Persuasiv

Single-Sex Schooling Single-Sex Schools have been looked down upon by many due to the belief that students will not be able to function comfortably with the opposite sex when leaving to go to a coeducational College or University. This belief is usually also partnered with the thought that single-sex schools represent segregation, many people do believe that these types of schools promote the separation of males and females. Some also may believe that all single-sex schools are in fact private, meaning that tuition for these schools are expensive, and cater to the wealthy. However, all of these beliefs are far from the truth. Not only are single sex schools offered in public education, but studies have also shown that attending single-sex schools can be very beneficial in succeeding both academically and socially. Single-Sex education is especially beneficial for young females. This type of education offers females a more comfortable way of learning, students feel more comfortable asking questions and sp eaking up in a classroom setting. Also, teachers can focus on gender issues facing young females today, such as body concerns as well as focusing on more challenging subjects for young girls. Through studies made from various single-sex female schools, as well as the research made through comparisons to coeducational schools, the belief that single-sex school as being a bad idea is shown to be not only incorrect, but also a completely misguided belief. Unfortunately, for many adolescent and teenage girls? eating disorders and body concerns are very prevalent. However, according to a study made by Janel Messinger, a The Truth about Single- Sex Schooling representative from the Department of psychology at the City Universi... ...ly looked into the fabulous opportunities that their child could experience, traditions are formed, friends are made, and the education the students will have will truly last a lifetime. Works Cited: Blair, H. & Sanford, K. (1999). Single-sex classrooms: A place for transformation of policy and practice. pp.4-9. Retrieved on April 14 from Eric/EBSCO. Dollison, R.A. (1998). A comparison of the effect of single sex and coeducational schooling arrangements on the self-esteem and mathematics achievement of adolescent females. pp. 6-9. Retrieved on April 12 from Eric/EBSCO. Haag, P. (2000). K-12 single sex education: What does research say? pp.2-5. Retrieved on March 23 from Eric/EBSCO. Messinger, J. (2001). Gender and body concerns in adolescent females: Single sex and coeducational environments. pp. 5-9. Retrieved on February 28 from Eric/EBSCO.

Essay --

Michael McClain Mrs. Baringer Honors World Lit 16 December 2013 Gender Roles For Hamlet Act 1 King Claudius- "'Tis sweet and commendable in your nature, Hamlet, To give these mourning duties to your father: [†¦] but to persever In obstinate condolement is a course Of impious stubbornness; 'tis unmanly grief; It shows a will most incorrect to heaven, A heart unfortified, a mind impatient, An understanding simple and unschool'd." (1.2.290-300) Plot Context: King Claudius is talking about Hamlet mourning the death of his father still. His mother Gertrude says she also still misses her husband but you have to move on. Analysis: In this quote, Claudius is saying that Hamlet needs to stop complaining about his father's death. That mourning for this long is very unmanly. He is basically saying that everyone else is happy why can't you be happy. Act 1 Hamlet-" That it should come to this! But two months dead: nay, not so much, not two: So excellent a king; that was, to this, Hyperion to a satyr; so loving to my mother That he might not beteem the winds of heaven Visit her face too roughly. Heaven and earth! Must I remember? why, she would hang on him, As if increase of appetite had grown By what it fed on: and yet, within a month— Let me not think on't—Frailty, thy name is woman!—"(1.2.341-350) Plot Context: In this part of the story Hamlet is very upset with his mother. His mom has just gotten married to his uncle 2 months after his father's death. In the speech he is talking about losing faith in woman especially his mother. Analysis: In this he is talking about all his mother wanted was to have a man in her life. She is so weak that she couldn’t go 2 months without a man. He says that her "appetite" has grown and she needs to feed on so... ...easty collection, which carries them through and through the most fond and winnowed opinions; and do but blow them to their trial, the bubbles are out. (181-188) Plot Context: Hamlet it talking to Horatio about the duel that will happen. He also makes about Laertes is not ready for the duel. Analysis: In the quote Hamlet is talking about praised and he isn’t ready. Men have cockiness and don’t know what’s really going to happen. He is going to lose because he isn’t prepared. Act 5 GERTRUDE: He’s fat, and scant of breath.— Here, Hamlet, take my napkin, rub thy brows. The queen carouses to thy fortune, Hamlet. (5.2.281-283) Plot Context: Hamlet is dueling Laertes and is winning. He strikes Laertes again and Gertrude comes out with wine and a rag. Analysis: Gertrude is playing the common role of a caring mother. She wants her boy to win and do well so she comes out

Cognitive Behavioral Therapy and Post Traumatic Stress Disorder in Chil

The use of several therapeutic methods to treat children with PTSD increases the argument among clinicians about the most effective treatment for PTSD. The clinical literature describes a wide variety of interventions besides CBT including, psychoanalytic techniques, creative arts, play therapy, crisis intervention, eye movement desensitization and reprocessing, and pharmacotherapy; which raises the question about what could be the most effective treatment for children with PTSD (Cohen, Mannarino & Rogal 2001). Several of these therapies have been recognized as effective PTSD treatments. For instance, Eye-Movement Desensitization and Processing (EMDR), has become an increasingly accepted treatment modality for childhood PTSD; however, very few physicians recommend its use (Cohen, et al. 2001). EMDR is a PTSD treatment in which clients are engaged to visually track the therapist’s finger being rapidly wave back and forth as they engage with the trauma memory (Feeny et al. (2004 ). In a controlled study that examined the efficacy of EMDR on children with PTSD who were victims of natural disasters, Chemtob, Nakashima, & Carlson (2002), found that EMDR was an effective treatment to decrease or eliminate PTSD symptoms of these traumatized children. Chemtob and colleagues documented that 56.3% of the children no longer met criteria for PTSD according to the Child Posttraumatic Stress Disorder Reaction Index (CPTSD-RI) cut off. Empirical knowledge with regard to EMDR is quite comparable to the effectiveness of psychotropic medications; they have provided some support as effective PTSD treatment. However, these treatments have been far from unanimous in the demonstration of their effectiveness (Friedman, 1997). Despite the findings tha... ...ychiatric disorders associated with posttraumatic stress disorder in the general population. Comprehensive Psychiatry, 41, 469–478. Trowell, J., Kolvin, I., Weeramanthri, T., Sadowski, H., Berelowitz, M., Galsser, D., et al. (2002). Psychotherapy for sexually abused girls: Psychopathological outcome findings and patterns of change. British Journal of Psychiatry, 160, 234–246. Resick, P. A., Nishith, P., Weaver, T., Astin, M. C., & Feuer, C. A. (2002). A comparison of cognitive processing therapy, prolonged exposure, and a waiting condition for the treatment of posttraumatic stress disorder in female rape victims. Journal of Consulting and Clinical Psychology, 70, 867–879. Zayfert, C., DeVita, J. (2004). Residual Insomnia Following Cognitive Behavioral Therapy for PTSD. Journal of Traumatic Stress, Vol. 17, No. 1, February 2004, pp. 69–73 ( 2004).

How the PisoNet Became Successful Essay

Piso Net has been making quite a buzz in the metro since early 2010, but it’s not only until recently that the enterprise got the attention of business-minded folks. So what is Piso Net and how are things from a business standpoint? Is it really a viable source of extra income? Piso Net is basically a merge of PC rental and Arcade rental services wherein customers can pay the services by inserting coins to the machine. The rate is typically 4mins/peso which also amounts to the typical Internet Cafe at of Php15/hr. This rate can be tweaked higher or lower either to be more competitive and entice customers or gain more income by decreasing the minutes/peso So if there’s not much difference in pricing, what is the advantage of Piso Net over traditional Internet Cafes? Well some internet cafes have a fixed rates and minimum minutes of usage, this makes for not-so ideal scenario for budget-conscious Pinoys. And although the rate is the same, Piso Net offers a much flexible alternative that most internet cafes done, and that is to have more control on how much time and money a customer is willing to spend at a given time. The setup is rather simple with the bare PC parts are inside a wooden box similar to that of an Arcade machine or Videoke machine. Much like the Arcade machine, it is activated by inserting coin/s which triggers the machine. Once the time is consumed, the machine cuts off the display and will resume when a coin is inserted. The bottom wooden part inside the machine has a carved hole to collect the coins. What are the advantages compare to traditional inter cafà ©? There are also other providers who offer the same configuration for a cheaper price. Depending on your market, which is most of the time your neighbors, you can choose a configuration that suits your market’s needs (internet, gaming and/or document editing). Needless to say that gauging your market and choosing the right configuration is crucial to the success of the business and the amount of time to spend to return the investment. We did some research on how things are going on a revenue standpoint. We interviewed a housewife married to an OFW who runs a 3 Piso Net units business for little over six months now. She got it for Php20,000 apiece and placed it in small space inside their house. According to her the monthly revenue averages at Php17,000/mo. If we break down on a per week and per day, the revenues averages at Php4,265 and Php610 respectively. So a Piso Net unit generates more or less Php5,600/month, Php1,410/week and Php200 a day. This revenue is based on 16Ãâ€"7 operation on a not-so developed are In terms of cost of operation, she said that the 3 unitsà ¢Ã¢â€š ¬Ã¢â€ž ¢ electricity consumption amounts to Php2,700/month and Php1,000 for the internet service. Since she’s not paying for the location, the total cost of operation only sums to Php3,700/month. So if we deduct the TCO from the monthly average revenue (17,000 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 3,700), youà ¢Ã¢â€š ¬Ã¢â€ž ¢d have an average net revenue of Php13,300/month. At this pace, the turnaround for the return of investment is only 5 months. Another benefit of Piso Net is that it requires less effort to maintain unlike with Internet Cafes. All the personnel need to do is to make sure that he/she has more than enough stock of 1 peso coins and units are pretty much on auto-pilot. I only wish that the future iteration of the machine supports coin amounts bigger than a Peso because it can be a pain in the neck to drop a coin every now and then.

Starwood Case Study

Since India has a growing hospitality market they don’t have as many resources available which poses many problems for entrants into the market. Starwood plans to introduce the aloft brand into the untapped Indian hospitality market which creates a huge question mark as to whether or not there is a market in India for the economy brands. The skilled labour market is very slim in India, making it difficult to hire the right type of service oriented employees. The cultural differences will also prove to be a challenge for Aloft. Aloft is a brand that isn’t well known throughout the international market let alone the domestic markets in the United States and Canada. Many people traveling to India who are traveling internationally will be looking for brands that are familiar which may pose a threat to the success of the Aloft brand in India. Situational Analysis Strengths India offers huge demand for any hotel company looking to build rooms. The domestic market is growing exponentially and the government is replying by fixing roads to make travel easier (Simona Terron). Weaknesses Finding skilled labour has shown to be difficult in India and the adjustment to more westernized businesses will prove to be a challenge for locals. The infrastructure in India is still pretty bad even though the government is trying to fix the roads. Domestic travelers are used to the roads but foreign travelers will find it very difficult to navigate through the cities. India’s social unrest will be a hurdle that must be overcome in order to stabilize the economy as a whole. If the government isn’t strong, foreign travelers will steer clear of India. Opportunities The open sky policy created in 2008 opened up travel from India to the UK. The sky travel industry has grown 25 %, creating a huge opportunity for the service industry in India (The Financial Express). Threats While India is growing, there are many other companies that want to ride the wave. According to the case Accor has plans to add more than 5,000 rooms to their portfolio in India. There are also many Indian hotel brands that plan to expand. Alternatives (See Appendix) Alternative 1: Creating training seminars that locals can attend will help Starwood create a labour pool that is more attractive Alternative 2: Implementing policies that embrace cultural differences will help ensure the success of the Aloft brand in India Alternative 3: Introduce the Four Points by Sheraton brand instead of Aloft as this is a brand that is already recognized internationally. Alternative 4: Instead of introducing the Aloft brand, Starwood should implement a management business model in India. Analysis of Alternatives (See Appendix) Alternative 1: No risk involved, 100% return on investment. Starwood will gain a competitive advantage as they will have a better pool of applicants to choose from. Alternative 2: No risk involved, 100% return on investment. The Aloft hotels much implement ways to overcome the cultural barriers they face in India. Alternative 3: Moderate risk involved, 100% return on investment as the risk is met with a huge demand for economy hotels in India. Alternative 4: Moderate risk involved, 100% return on investment as this business model has worked in similar markets. Recommendations Starwood has a huge opportunity to penetrate the Indian hotel market and they are not doing so in the right way. Introducing the Aloft brand into India may be successful for a while just on the basis that there is a huge demand for rooms but this advantage is not sustainable. Once more hotels penetrate the market; Aloft will be pushed to the side as it just doesn’t fit in the Indian market. Starwood should introduce the Four Points by Sheraton brand as it is a more internationally recognized brand. Since the management business model has worked for Intercontinental Hotels in the Asian market, Starwood should do the same in the Indian market. Whether or not Aloft is the brand that Starwood chooses to introduce in the Indian market they will need to train potential employees. Starwood needs to offer training seminars for locals to attend in order to train them for service expectations. Starwood will also need to find ways to overcome cultural barriers in India. I mplementation Implementing the training seminars and the cultural embracing policies in the hotels will require human resources. These alternatives will only take a few weeks to implement and a small amount of funding for incentives. Introducing Four Points by Sheraton and looking at the management business model will need a large amount of capital that, according to the case is already available. The implementation of these two alternative can be done in the same way Starwood was going to introduce the Aloft brand into the Indian market.